Direct Mail
707-371-MAIL (6245)
423-276-0793
615-357-2240 (fax)
In today's increasingly competitive environment, Direct Mail is the best way to reach your audience and speak to them, one-to-one. Quality Mailing Lists help us to achieve this.
If you are looking for a complete turn key service from mailing lists to your printed piece then you have come to the right place.
Flexibility: You can mail anyone your message, at any time, using a variety of formats. Mail allows you to send postcards, letters, color brochures, personalized letters, free samples, co-op mailing, even a bowling ball! The choice is up to you and your budget.
Target ability: You choose precisely the audience you want to reach and speak to them, and only them, one-to-one.
Measurability: There's no guesswork with mail. By tracking and analyzing your mailings, you'll know the response rate.
Accountability: When you see how well mail works, it becomes a proven justification, a "self-funding" medium, if you will.
Privacy: With mail, not only can you reach your customers without your competition's knowledge, but you can also allow your customers to see your message, without distraction.
We are all caught up in the cyber-frenzy world of dot com--a world where the customer calls the shots and access to anything your heart desires is just a click a way. We send info, advertising, files, photos, congratulations or just chat with our friends via e-mail instantly. Recent studies show that an estimated 17 million Americans who are using the Internet are projected to reach $20 billion this year this year alone to rocket to $185 billion by 2004.
In this busy world of e-commerce can we therefore conclude that advertising and selling by mail are a thing of the past.
Pitney Bowes Company says a new study of e-commerce companies shows that 70 % say they use mailing lists & direct mail to promote their web sites, compared to 48 % who use Internet advertising and 57 % who use e-mail. Direct mail was considered the most effective tool to get customers to visit a web site and place orders.
Consider the power of mail itself. This scene probably unfolds in your household daily: Dad is watching TV, that 500 channel amusement park navigated by remote control. The telephone rings but caller ID says it's a salesman so Mom lets it roll over to the answering machine. Junior is on the Internet surfing high & low. Daughter comes in with the mail.
Everyone Stops to see what's in the MAIL. The mail has magical power. The mail has purpose. It is a daily event that stops all other activities. That's power, power you should continue to use in advertising and selling your products & services.
